AI Insights · Timothy · April 2025
Top 5 Casual Games on iOS in New Zealand: Q1 2025
Explore the performance of the top casual games on iOS in New Zealand during Q1 2025, with insights into downloads, revenue, and active users.
In the first quarter of 2025, the iOS platform in New Zealand saw notable performances from several top casual games. Let's delve into the weekly trends of downloads, revenue, and active users for these popular apps, as reported by Sensor Tower.
Township maintained a consistent revenue stream, fluctuating between $14.9K and $18.4K weekly, with a peak towards the end of March. Downloads began at around 6K and gradually decreased to approximately 2.5K by the end of the quarter. Meanwhile, weekly active users showed a slight decline from 17.2K to 15.2K.
Offline Games - No Wifi Games experienced a modest revenue increase, starting at $128 and reaching up to $174 mid-quarter. Downloads began at 3.7K and dipped to around 1.6K. Despite this, active users showed an upward trend, growing from 28.9K to an impressive 33.2K by the end of March.
Subway Surfers had varied revenue, peaking at $310 in mid-January before settling around the $130-$170 range. Downloads saw a steady decline from 2.3K to 1.5K across the quarter. Active users decreased from 32.2K to 17.6K, indicating a reduction in engagement.
Gardenscapes showed strong revenue, initially at $20.5K and slightly decreasing to $15.8K. Although downloads dropped from 1.7K to below 1K, active users remained stable, fluctuating between 12K and 13K throughout the quarter.
Royal Match led in revenue among these apps, starting at $46.9K and ending at $48.3K, showing consistent growth. Downloads hovered around 1K to 1.9K, while active users remained strong, ranging from 37.7K to 44.7K, demonstrating sustained player engagement.
For further insights and detailed analytics, visit Sensor Tower's website to explore more about these games' performances in various regions and platforms.